Cover of: The CRM Project Management Handbook | Michael Gentle

The CRM Project Management Handbook

Building Realistic Expectations and Managing Risk
  • 227 Pages
  • 4.44 MB
  • English
Kogan Page
Customer services, Project management, Management, Customer Service, Business & Economics, Business / Economics / Finance, Business/Economics, Management - General, Entrepreneurship, Marketing - Product Management, Business & Economics / Customer Service, Business & Economics / Marketing / General, Business & Economics/Entrepreneurship, Business & Economics/Marketing - General, Customer rela
The Physical Object
ID Numbers
Open LibraryOL7967392M
ISBN 100749438983
ISBN 139780749438982

Download The CRM Project Management Handbook EPUB

Product details Paperback: pages Publisher: Kogan Page (Decem ) Language: English ISBN ISBN Product Dimensions: x x inches Shipping Weight: 1 pounds (View shipping rates and policies) Customer Reviews: out of 5 stars 6 customer Cited by: Crm Project Management Handbook: Building Realistic Expectations and Managing Risk available in PaperbackPrice: $ The current term for this is customer relationship management (CRM), and The CRM Handbook is the best textbook for managers on the mechanics of CRM.

It's a standout in a field that's filled with squishy books that go on at length about how important CRM is, but which lack by: The CRM Project Management Handbook: Building Realistic Expectations and Managing Risk. CRM Project Management by Gentle, Michael (ebook) CRM Project Management: Building Realistic Expectations and Managing Risk by Michael Gentle.

There are at least books on Customer Relationship Management (CRM), whose basic message goes something like this (fill in with the theme music from Star Trek for maximum effect): CRM.

A Business Guide to Customer Relationship Management. Author: Jill Dyché,̌ Jill Dych; Publisher: Addison-Wesley Professional ISBN: Category: Business & Economics Page: View: DOWNLOAD NOW» CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization.

This book is thorough, clear and filled with useful information. It's organized in two parts. Part 1 defines CRM in chapter 1 and in the next six chapters covers the reasons and issues for implementing CRM from five perspectives: (1) Marketing, (2) Customer Service/Call Centers, (3) Sales Force Automation, (4) E-business and (5) Data Analysis.5/5(5).

The Handbook of Research on Leveraging Risk and Uncertainties for Effective Project Management is a comprehensive reference source for emerging perspectives of managing risks associated with the execution and development of projects.

Description The CRM Project Management Handbook EPUB

Highlighting innovative coverage written by top industry specialists, such as complexity theory, psychological bias and risk management fallacies, probabilistic risk analysis, and various aspects of project decision making, this book Author: Yuri Raydugin.

The CRM Book is the result of a collaborative effort by the PowerObjects team to produce a comprehensive, online CRM guide to working with Microsoft Dynamics It’s intended to help users of different backgrounds and experience levels understand core concepts, make good choices, and know where to go for more information on a given topic.

If you're more advanced, or implementing back-office CRM (i.e. a data warehouse, marketing automation, data mining, or integrating across channels) then look for something else.

Another good "basics of operational CRM" book is Michael Gentle's, "CRM Project Management Handbook."/5(11). "The CRM Handbook provides an outstanding roadmap for putting human contact--relevant, accurate, informed human contact--back at the heart of the business-customer relationship.

That's the 4/5(3). A handbook on CRM project management. It addresses implementation, advocating an approach based in the real world and stressing the measurable goals and tacticaAuthor: Michael Gentle.

iv Contents American Management Association • CHAPTER 8 Project Management Integration in Practice GEREE STREUN, PMP, CSQE, PMI-ACP, CSSGB, CSM 79 CHAPTER 9 Project Scope Management in Practice RUTH H.

ELSWICK, PMP 85 CHAPTER 10 Time Management in Practice VALIS HOUSTON, PMP 93 CHAPTER 11 Project Cost Management in Practice PAUL File Size: 4MB.

"The CRM Handbook provides information for the business person who is trying to understand CRM and how it can effect his/her business.

It goes beyond the hype of the acronym and dives into the real issues that a company needs to consider before implementing a CRM solution." - Joy Blake Scott Director, Marketing and Communications, Fastwater, LLP/5.

Praise for The CRM Handbook“Want to avoid being one of the estimated 70 percent of companies who have tried implementing standalone CRM systems and failed__ __ Confused by what your IT suppliers are telling you about &#CRM&#__ __ Then you need to read this book.

But you are wrong in your suggestion that it isn't a CRM book. This is what CRM SHOULD BE all about.

Details The CRM Project Management Handbook PDF

The failure of most technology-driven CRM projects has forced the CRM community to look at why that is. One of the key findings is that most CRM is not about customers per se, but about management. A growing business needs a good Customer Relationship Management (CRM) application. It helps you manage critical customer information in one place — and gives you a complete view of your business.

You’ll gain key business insights that help you close more deals, boost sales, and. The CRM Project Management Handbook: Building Realistic Expectations and Managing Risk4/5(4).

The Marketing Plan Handbook is for business managers of all types of organization. Those who are familiar with the basics of strategic marketing management can derive the most benefit. It is for those who are responsible for developing marketing plans for their companies.

The book can also be valuable to professors of marketing and MBA students. CRM and is structured in the logical sequence of planning, tool selection and CRM project management. Like the first part of the book the four chapters in Part 2 contain case studies, checklists and excellent advice.

It is in this part of the book where you'll benefit from Jill's. This free project management handbook is intended for anyone who is involved in or will be involved in projects that take place within or are conducted in association with DANS.

The text, however, has been prepared in such a way that it can be used by other organisations, particularly those in the non-profit sector, that use project-based. e Project Management Handbook (PMH) is a fundamental working tool that people working on projects can bene t from.

Since wri en text in PMH was also designedAuthor: Kirsi Aaltola. The six phases of project management This chapter provides a sketch of the traditional method of project management. The model that is discussed here forms the basis for all methods of project management.

Later chapters go into more depth regarding a Cited by: 6. Handbook of CRM Achieving Excellence through Customer Management Adrian Payne Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of.

The CRM project management handbook: building realistic expectations and managing risk. Buy CRM Project Management: Building Realistic Expectations and Managing Risk 1 by GENTLE, Michael (ISBN: ) from Amazon's Book Store.

Everyday low /5(5). Innovation Project Management Handbook provides seven unique processes that help organizational leaders and decision makers improve outcomes and sustain project success. The handbook also provides a primer about innovation, and discusses methodologies that help organizations make timely and fact-based decisions on innovation opportunities.

Get this from a library. The CRM project management handbook: building realistic expectations and managing risk. [Michael Gentle] -- "In a clear, engaging style, the author stresses a back-to-basics approach that favors tactical rather than strategic customer relationship management (CRM).

He identifies the common stumbling blocks. Aberdeen Group's "Customer Relationship Management: Year Edition" report predicts the CRM market will grow from $8 billion in to more than $24 billion by Such pronouncements--and there are many--represent sufficient ammunition for many companies to target CRM.

The Aerospace Project Management Handbook focuses on space systems, exploring intricacies rarely seen in land-based projects. These range from additional compliance requirements from Earned Value Management requirements and regulations (ESA, NASA, FAA), to criticality and risk factors for systems where repair is impossible.i NASA/SP Version NASA Risk Management Handbook National Aeronautics and Space Administration NASA Headquarters Washington, D.C.

The Resource Management and Capacity Planning Handbook is the first book to tackle this issue head on—demystifying the complexities of resource capacity and demand management, and offering a clear path to maximizing your limited resources.

Included is: • The latest benchmark data from a comprehensive study on resource management.